I believe in the magical moments when design changes our lives, even if it’s just in small ways.

Hi! I'm Alison.

I have over 12 years of experience creating customer-centric solutions using data insights, qualitative research and accessible design to drive conversion and engagement.

I've worked with clients like bp pulse, Expedia, Emirates Airlines, Vanguard Investments and Trainline in London, Dubai, France, Ireland and Australia for global corporations and startups alike.

My journey as a Principal Product Designer has taken me across a diverse range of industries, including e-commerce, transport, finance, green energy, electric vehicles, telecommunications, fashion and pharmaceuticals.

My process

Understand the customer's journey through qualitative and quantitative user research

Develop personas

Map out the user journey for their problem

Identify commercially viable opportunities

Develop the information architecture and hierarchy

Wireframe and consult with key stakeholders

Create visual designs with accessibility at its core

Test whenever possible with real customers

Assess the implications of my designs on the company’s processes and technical capabilities

Prototype and test

Iterate and launch

Software & Tools

Figma, Sketch, Invision, Marvel, Zeplin, Sketch Measure

Adobe Photoshop, Adobe Illustrator, Adobe InDesign

HTML5, CSS3, jQuery, some PHP, Wordpress, Bootstrap

Git, Sourcetree and Bitbucket

Jira, Confluence, Notion, trello, Miro

Slack & Microsoft Teams